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Between July 14 and July 17, How Do You Live? made 2.14 billion yen (approximately US$15.5 million) at the box office. “Deep down inside, I think this is what moviegoers latently desire,” Suzuki said.īut is Suzuki right? With July 14 falling on a Friday and the following Monday being a national holiday in Japan, How Do You Live? distributor Toho has now released the movie’s ticket sales data from its first four days. By keeping the details of How Do You Live? under wraps, Suzuki wants audiences to go in with no preconceptions about what they’re about to see.

#Mugen free for all mario movie

Suzuki’s intent, he said, was to avoid what he sees as a problem of modern movie marketing, in which previews and press releases show so much that when it comes time to actually watch it, moviegoers are really just confirming what they already knew was going to happen. Ghibli producer Toshio Suzuki decided on the bold marketing strategy of doing no marketing at all, aside from a single poster showing a close-up of a bird creature or costume. It’s the first Miyazaki anime in 10 years, following his initially intended retirement after 2013’s The Wind Rises, and also the first Ghibli theatrical anime since When Marnie Was There was released in 2014.īut How Do You Live?, which will be titled The Boy and the Heron when it makes its way to English-speaking countries, is the first Ghibli anime ever to be released with no trailer, TV commercials, or any other sort of preview or hints about its story, setting, or characters. July 14 was the opening date for How Do You Live?, the newest anime movie from Studio Ghibli and director Hayao Miyazaki. How Do You Live? earned more in its opening weekend than some of Ghibli’s most celebrated films, but how does it compare to other anime movie hits?